Digital
 Strategy

Digital Strategy

The digital revolution requires your business to have a ‘great’ and active online presence. Your online reputation is just as important as your offline, if not more so due to its reach.

At Nexia Edwards Marshall, we understand the fundamental principles behind successful digital campaigns and are currently involved in assisting clients to develop their own online presence.

We partner with you to develop and implement strategies with a digital focus that can reflect your existing marketing initiatives and support your strategic intent.

Capitalising on our solid accounting and numbers background and combined with our innovative and creative approach, Nexia Edwards Marshall is able to tailor a solution to suit your business.

Capabilities

Within the Nexia Edwards Marshall digital services division we offer expertise in the following fields:

• Email marketing
• Social media
• Strategy
• Website
• Training and education 

Email marketing

Email marketing is a cost effective method of showcasing expertise, communicating with both current and prospective clients and raising brand awareness.

Nexia Edwards Marshall can assist you with:

• strategy and optimisation of using email as a marketing tool
• design and production of your campaign
• post campaign analysis and reporting.

Social media

Businesses can influence and participate in real-time conversations to drive consumer action with integrated paid, earned and owned campaigns, delivering results throughout the marketing funnel. Businesses can also use social media as a means of listening and gathering market intelligence and insights.

Nexia Edwards Marshall can assist you with:

• strategy development
• review and analysis
• audits
• analytics and reporting
• tone of voice guideline development
• content strategy and planning
• community management.

Strategy

A digital strategy is a ‘living’ document, constantly reviewed to ensure you remain competitive as new technology and trends are developed.

This strategy is your ‘Master Plan’ outlining your guiding principles and overall goals for your digital presence and aligning them with your current offline strategic intent, business goals and challenges.

A coordinated online approach needs to be coordinated to ensure all elements are considered thereby maximising your online presence.

Nexia Edwards Marshall can assist with:

• digital strategy development and planning
• market research
• development of key performance indicators and monitoring procedures.

Website

Websites are the cornerstone of your online presence, we believe that the greatest websites should reflect your brands personality and flair, allowing you to stand out from the competition.

We will recruit the best possible team to suit your requirements whilst managing the entire process.

Nexia Edwards Marshall can assist with:

• establishment of new websites
• redevelopment of existing websites
• implementation of content management systems
• establishment of online stores and ecommerce
• website analytics and reporting
• copy writing
• search engine optimisation.

Training and education

We love sharing information with our clients, and take great pleasure in watching their businesses grow. As such, we love to train and educate our clients on the digital realm.

Nexia Edwards Marshall can assist with:

• individual tailored trainings on email marketing and social media
• facilitation of workshops to assist with developing strategies
• presentations at board meetings and training days.

We also host training sessions at Nexia Edwards Marshall, if you would like to know when the next one will be held please contact us.

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